Nfluence Analytics

Nfluence Analytics offers a predictive analytics solution originally developed by a team of data scientists and researchers at the University of Southern California and the University of Minnesota that detects a new signal within a company’s customer database: word-of-mouth advocates. Marketers have long struggled to quantify word-of-mouth marketing and our algorithm is the first to solve this problem - fundamentally shifting how marketers calculate total customer lifetime value (CLTV). By using marketers’ sales data, we can predict with a high degree of accuracy which consumers within a marketing eco-system will advocate through word-of-mouth prompting others to spend or take an action. This empowers marketers to identify and target their most valuable consumers, acquisition sources, product categories, and trends to drive more engagement and revenue thereby increasing the return on investment of their marketing spend. Thus, in a time of great uncertainty for many retailers, our platform provides a much-need