Molecular Influence

When it comes to raising money, negotiating a deal, or closing a client, there are simple and powerful rules that can be applied that will significantly increase your odds of achieving success. It doesn’t matter who you are, everyone can be hacked. Cersosimo takes decades of hands-on experience in influence and puts it into an easily-digestible read with effective solutions that will guarantee to produce results from the second you begin applying the methodology. This psychological method can be used to influence anything - and the examples in the book provide the reader with great insight as to how to position for success by affecting people at the molecular level. Even a few well-placed words can end up increasing your odds of closing the deal - astronomically. By simply using the strategies explained in this book, readers can quickly become a weapon in the closing room, in front of investors, or even in everyday conversation. Psychology is a science, and just like math or physics, it works the same every t