zas-ad-y /’zasady/ noun: 1. a set of fundamental principles found in websites that rank high on search engines. 2. the interdependent elements that form a thriving digital ecosystem and result in effective digital marketing. adjective: 1. providing digital marketing tools in a principled manner to help entrepreneurs get the most out of their digital marketing budget. We are on a mission to help business owners leverage intelligent marketing systems. Our tools and resources help examine and put into action our five-step customer acquisition system. We create great valuable marketing resources to help business owners integrate all aspects of their marketing system. We believe digital marketing should be principled, transparent, and collaborative. Our goal is to be the most helpful source of search engine optimization (SEO) and search engine marketing (SEM) information for business owners. We provide free tools and guides to help you understand the right way to do digital marketing (whether you do it yourself or