Pound Marketing

Pound Marketing IS a strategy consulting firm that offers hands-on advice for early stage & fast growth technology companies. Pound Marketing is NOT a full-service marketing, design or PR agency. Knowing what you're good at is important. Knowing what you're not good at is essential. Not sure if you're ready to hire a seasoned marketer or invest in a significant consulting engagement? You might not need to do either. Pound Marketing offers the benefit of a seasoned marketer without the commitment or the high upfront cost of a large firm. Services Include VALUE PROPOSITION & BUYER PERSONAS Most agencies charge a significant fee to do complicated value mapping & detailed buyer personas. If you are a well funded, bleeding-edge technology company, it might make sense to invest that level of effort. However, many companies just need someone to interview key stakeholders & do some brainstorming to derive insights that can be used to create compelling messaging. MULTI-CHANNEL CAMPAIGN STRATEGY Developing integrated,