Vivaldi

Gravity Thinking is now Vivaldi. We create ideas that are designed for where audiences are: social. This means that we take a social-up rather than advertising-down approach. It’s why we used online trolling to launch a new car brand, turned twitter complaints into gin chat and made the school run into a Facebook mini-series. Every agency claims to keep their ‘finger on the pulse’. But we take this claim seriously – with a razor-sharp focus on the trends, conversations and people that matter to our audiences. Our full-service social offering creates the kind of connected communications that cut through a cluttered digital world. Marketing to real people requires knowledge of what people are like. Our insights are born from real-world immersion, using primary research, youth panels, social listening and data from bespoke tools. We listen, observe and analyse to establish a social strategy that transcends channel. Our award-winning creative teams are ever curious and connected to the world at large. It’s their