Insight Driven Growth

What is a Fractional CMO? It’s opportunity to hire a Chief Marketing Officer for a fraction of their time and at a smaller cost. It’s like hiring an experienced, proven leader, on-demand, for the cost of a more junior team member. Why should I be your Fractional CMO? I will operate as a member of your team, not an outsider. I am a builder who inspires teams to focus on the possibilities. I believe anyone can achieve greatness if they are inspired. I create environments where the best ideas rise to the surface. I believe we can always do better. I love to celebrate success. Why Insight Driven Growth? Your marketing strategy, your positioning, your message, your channels, and your target customer should all begin with a comprehensive understanding of your current customers. What segments do they fall into, and who are your most profitable customer segments? What demographic, psychographic, geographic, and financial insights can you derive from your customer data that will help inform your marketing strategy? Th