SKACH Marketing Group

Our Foundations First Marketing Program starts with an in-depth assessment of your strategic and digital marketing elements we create and coach you through our detailed road map so you are more confident in your marketing strategy. Below are the steps of this 90 Day Marketing Program: ♦ Review of the following foundational marketing strategy elements to discover where you are and where you want to go. This is an in-depth strategic review with your leadership team to ensure alignment. • Vision & purpose • Target markets • Budgets • Staffing & vendors • KPI (metrics, scorecard) • Product marketing • Promotion & partnerships • Business model • Sales process • Brand & messaging ♦ We dive deep into your marketing tech stack and look for ways to leverage your digital tools to reach your target market. We look at what you have vs. where you want to be in these areas: • Competitor analysis • Website functionality • Tracking & analytics • SEO • Paid ads • Social media • Email & marketing automation (CRM) • Content mar