Direct Message Lab

Direct Message Lab is the leading provider of social, mobile and web based social loyalty programs. Direct Message Lab’s platform and services enable brands to build long-term, stronger relationships with their customers, acquire new customers, drive more revenue and create greater engagement on their site and in social media. Using DML’s game mechanics and points systems, our brand partners deploy programs that encourage and reward users for taking actions the brand values. These actions include the viral sharing of information with friends, signing up for new programs, tweeting on the brand’s behalf, checking-in on Foursquare, uploading content and more. Once users engage they can see their progress and compete with friends through leaderboards, rankings and friend-based competitions. If your brand is providing rewards for users, the DML platform provides a points gallery where users can redeem the points they have earned for virtual goods including badges and downloads or physical rewards such as coupons.