Calexus Solutions

Your company’s most valuable asset is its data. Even in the twenty-first century, however, most organizations still fail to utilize their data to its fullest potential. In the marketing and advertising space, this means lost opportunities for cross-selling across product lines, identifying at-risk customers for retentive communication, and recapturing lost customers cost-effectively. These squandered chances equate to millions of dollars left on the table annually, and without fundamental changes, that lost revenue is only going to grow. Calexus Solutions, the world’s first true analytic ad agency, finally brings advertising and marketing into the present. We optimize the impact of every dollar your organization spends across e-mail, digital, and direct marketing campaigns. Numerous agencies claim to use data as a key consideration in campaign structuring and strategy, but these promises are mere lip service. At Calexus Solutions, however, we use data-driven strategies forged by predictive models to help clie