Skopós

Redefining What “Marketing” Can Do For Our Clients We’ve been recognized as passionate marketing innovators for 35 years. Usually rowing the opposite way from traditional ad agency practices, we create dramatic client success stories. We deploy superior strategy and obsessive execution. We also stack the deck. Redefining The 4Ps of Marketing The traditional ones, price/product/place/promotion, are no longer adequate and in many cases even relevant. We have a new set: Purpose, People, Process, Position. Our 4Ps, when deployed correctly, create more high performing, valuable companies that no longer compete. They dominate. Creating Valuable Monopolies Skopós is a Greek word that means purpose. The “why” behind the "what."​ As the ongoing evolution of Sandweiss Koster, Inc., Skopós represents the first-ever integration of purpose, people, process and position within a company’s brand strategy. Using state-of-the-art platforms, personality mapping technology and decades of experience, we realign a company’s DNA,