Paving and Home Builder Marketing

Paving and Home Building Contractors, know your industry statistics and how to leverage them. From IBIS World’s Market Research Reports: • In the US, the Paving Industry grew by 4.3% in 2021 and is currently worth $28.8bn • The US Home Building Industry has grown by 7.7% in 2021, and its worth is currently sitting at $113.2bn That’s Billion, with a B. With all that cash flow running through the pipeline, what’s your plan to divert some of it to your own business? Did you know that over 60% of paving and home building companies have minimal marketing strategies – or even worse, no plan at all? No finger-pointing here. We get that marketing is a completely different skillset from your expertise. Plus, the speed of developing technology drives market methodology, and you know how fast that’s changing! Also, the way a marketing plan is implemented has changed from one or two venues (broadcast media spots and print advertising, perhaps) to a combination of local exposure (Google My Business, and professional direc