Method Insights

Global custom research firm providing both Qualitative and Quantitative services. • We focus on custom research that delivers a deeper understanding of your consumer, across categories, countries, or continents. • Combining the most effective Qualitative and Quantitative methodologies to address your business issues and deliver actionable results. • Global Solutions – with real in market experience across the globe, we deliver a consistent approach across markets that allows for comparisons while tailoring tools for each specific market. Specializing in combining various methodologies into a single project saving you time and budget. We offer a range of services: Foundational Research Social Media Intelligence and data mining Market Segmentation Innovation – Development and optimization Concept and Product optimization and testing Package design and structure testing Shopping and shelf impact studies Brand Architecture Communication development to message testing and optimization From foundational exploratory