Watauga Group

Founded in 2004, Watauga Group is an independent, omnichannel media agency with offices in Orlando, Atlanta, and Birmingham. Watauga Group transforms conventional “one-size fits all” media strategies delivering subpar performance and ROAS into market-driven and media-agnostic solutions necessary to succeed in today’s complex world of new media channels, audience segments, and market variations. Watauga Group uniquely combines comprehensive media expertise and capabilities in TV, Radio, Print, Outdoor, Digital Display, Paid Search, Paid Social, OTT/CTV, and Programmatic – framed by intelligent insights and data using MRI, Nielsen, Comscore, Scarborough, Kantar, and more. A WBENC certified women-owned business, Watauga Group serves clients in the Outdoor & Recreation, Travel & Tourism, CPG, Retail, and B2B industries among others.