Affinity Answers

AffinityAnswers is the creator of the industry’s first platform for predictive branding. Predictions are achieved through proprietary mutual affinity algorithms that measure active social engagement data across 50,000 brands & 400 million people worldwide. Brands, agencies & ad tech companies use our platform to go beyond standard “look-alike” audiences and discover & activate higher performing “act-alike” segments for programmatic, social, or TV advertising. The company also measures marketing effectiveness across all media using our proprietary TrueAffinity™ branding metric. Founded in 2005 and headquartered in Austin TX, AffinityAnswers has offices in New York City, Chicago, Los Angeles & Bangalore. Discover your brand’s affinities now at www.AffinityAnswers.com with our free AffinityExplorer tool.