More than ever, consumers want to know who makes their products, how they are made, and their impact on the community. The Looma Project is building a nationwide network of Loop™ At-Shelf Maker Stories, comprised of tablets in grocery stores that play short videos about the humans behind our products. The goal of our films is simple: to capture and share stories of people who love what they do, driving emotional affinity for both vendor and venue. Ultimately, our vision for the maker story platform is to replicate the communal feel of a farmer’s market through a scalable channel that merges the online and offline experience.