5th Floor Analytics

Since 2013, Fox School of Business Students have acted as consultants for 5th Floor Analytics, a student-run digital marketing consulting firm, with a primary focus on analyzing and creating digital value for customers. The vision of founder Susan Mudambi is to create an opportunity for students to develop their professional skills while providing local businesses with affordable digital marketing consulting. The platform for 5th Floor Analytics is her highly popular MKT 3508 Digital Marketing course. A team of digital marketing students works closely with a business over a 3-month period, and takes charge of the development and implementation of a multifaceted digital marketing strategy. Our consultants consist of Fox School of Business Students and alumni, who each bring different skill sets and experiences that contribute to our overall mission of excellence. The teams leverage collaborative genius and creativity to create dynamic results.