Idea Lunchbox

The name, Idea Lunchbox, is meant to reflect the children’s creative minds. There is no match for the creative power of a child’s mind, and a way to set ourselves apart from the “other children” was to compare ourselves to the ones that had the best lunches to trade during recess. So, we compare ourselves to “queens” and “kings” of the recess with the best lunch packed away in our lunchboxes. Same as most startups, we also pivoted to find ourselves. Idea Lunchbox had a brief beginning as a Creative Agency but evolved fast to the concept of who we are today. It was impossible not to be moved and want to take an essential part of causing an impact on a large scale to the imminent but almost invisible problem the global innovation ecosystem currently faces, as it is pointed out by the Startup Genome. However, although the concept came fast, the structure in itself took close to 2 years to build. It took a great deal of careful study, observation, and over a hundred concept validations. Entrepreneurship is alread