Marketing Effects

Helping B2B companies have meaningful conversations with their ideal clients. When I was first getting started as an "ad agency" I took the opportunity to tag along for a day with a sales rep at another company. He had several calls that his team had lined up for him for that day. It seemed like a great opportunity to learn how other successful companies were bringing on new clients. I got a lesson that day. It wasn't about how to sell, though. Every single "appointment" he had was trash. People who said they never agreed to talk. They weren't even in the office the day the call was scheduled. And so on. It was a complete disaster - not one single good call. What I learned was that traditional "appointment setting" sucks. Back to the drawing board. Having managed an inbound business development team in my corporate career, I started to incoroprate the lessons and messaging I learned in that position to generate quality appointments that actually buy. And two things happened. 1) My systems set far fewer appoin