Roundel

We’re a modern media company that proves an age-old truth: People love a brand that knows what they like. Being a part of Target has taught us a lot about media. Namely, that instead of disrupting people’s lives, media can deliver joy—when it’s done right. For us, right means re-imagining the way the industry works today. It starts with seeing every customer as a guest and ourselves as a good host. One that promises to use everything it knows about people to anticipate what they’ll need—and delight them with it. This requires striking a new balance between analytics and empathy, code and common sense, IQ and EQ. It rewards choosing platforms that reflect a brand’s long-term vision over chasing vanity metrics for quarterly reports. In short, it’s the act of moving media forward by making it meaningful to all of us: By offering people the right messages in the right places at the right times—in ways that prioritize their privacy, intelligence, and values. By putting brands—and their products—in the best positio