Brand Genetics

Brand Genetics is a specialist front-end insight & innovation agency with offices in London & Sao Paulo. We help businesses understand what people will want next by taking a human-centred approach to insight & innovation. We work with market-leading clients - including ABInBev, LVMH, Mondelez, PepsiCo, RB & Unilever - to help them: - Identify emerging needs that will drive future growth - Spot next-generation innovation opportunities - Make smarter decisions about how to be fit for the future - Attract customers with new products, propositions & services Our human-centred approach is based on our belief that, whether we’re Chinese or English, Brazilian or Indian, deep down we are all driven by the same human motivations. By uncovering and understanding these deeper motivations we get to insights that are scalable, sustainable and predictive and innovation opportunities that have global scale as well as local application. To help us get to these we have a diverse team is drawn from multiple disciplines - inclu