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It’s time you discovered the truth. Brands often try to be “aspirational”. It’s a lovely word, but until you are actually “that thing”, you are not – so the customer experience has the very real potential of being negative. Isn’t it better and more effortless to make them love you for what you already are? From a communications standpoint, brands have a habit of swimming in the “sea-of-sameness”. Promoting and saying the things that your competitors are – latching on to the consumer expectations of a category instead of diving in and understanding the needs of your audience to create an emotional imprint. That is the truthology™ sweet spot. Where powerful consumer insights mesh with the your brand’s authentic greatness. What is truthology™? It’s our brand positioning process that provides guidance to brands on what messages to invest behind to steal share from competitors and improve their grip on consumers’ minds, all while being true to themselves. We’ve helped brands like Kraft, The Toronto Blue Jays, Mr.S