AMA UW-Whitewater

The American Marketing Association is the largest professional marketing society in America with nearly 400 chapters and 45,000 members. Members of AMA take advantage of professional development programs through meetings, workshops, and seminars, which include numerous networking opportunities. MISSION The American Marketing Association is an International professional society of individual members with an interest in the practice, study, and teaching of marketing. Our primary objectives are: first, to urge and assist the personal and professional development of our members, and second, to create a social environment that is conducive to establishing lifelong network opportunities. VISION The American Marketing Association is dedicated to being the ultimate source of knowledge and training for understanding, meeting, and exceeding customer expectations through the application of marketing principles.