Collective Content

Great marketing depends on great content. And the best content involves telling stories. Your stories. How are we qualified to help? Most of us here have worked in journalism. More recently our creativity draws on all kinds of disciplines – as novelists, musicians, photographers, PR leaders, comedians, table-top role players and more. What we have in common is our love of good stories – hearing them and working as a team to tell them. Everyone loves a good story. And in a world of noise, this is the way to cut through. We also talk about the ‘hero’s journey’. You may have heard of that. Archetypes in storytelling have been around forever. We master them, for you. And we don’t only tell your stories. We consider your own hero’s journey and make you successful – the person whose understanding of content marketing leaves a legacy when you move on (because we all move on someday), whether it’s a content programme or key assets that go on working for your organisation for years. All of this matters because your co