Omg! Optical Marketing Group

Welcome to the OMG + Contentlinq Experience! If you are reading this, you may be thinking it’s time to elevate your optical retail experience but you’re not sure where to start. Not to worry – our veteran team of retail merchandising experts is here to help. Our design philosophy is guided by the New Rules of Optical Retailing: Experience is everything · Clutter is out, clean, simple and curated is where retail thrives · Digital interaction is expected · Signage is an essential element for discovery · Storytelling leads to discovery (and increased multi pair purchases) · Lighting quality should match that of upscale merchandise quality · Curb appeal is a must While the products and services that are being offered in 2020 are nothing short of miraculous, our industry has yet to fully transition all aspects of retail into fully realized opportunities, missing the mark on a potentially significant increases in revenue. With the Amazon experience normalized, simplicity is what customers and patients are looking f