Brand Acumen

Brand Acumen is the world leader in brand name development. We have crafted over 3,000 brand name identities for over 700 companies throughout the world. Our iconic brand name creations include XBox (Microsoft), Viagra (Pfizer), Escalade (Cadillac) Abilify (BMS/Otsuka), Outlook (Microsoft), Sapphire (Chase), Xience (Abbott), Excel (Microsoft) and Activia (Dannon). At Brand Acumen, name creation is our form of artistic expression. Inspired by experimental literature and musical composition, we infuse a culture of innovation and creative inquiry into our process. We seek to redefine the fundamentals of using art and language as a guide to develop profound brand identities. Names are just the beginning…