Future Thinking

Essential is a market research consultancy specialising in media, communications, technology and entertainment. We aim to be the agency we never quite found as research buyers: thoughtful, thorough and - above all - able to communicate our findings in an inspiring way. Our clients include the BBC, Microsoft, ITV, Channel 4, Ofcom, MTV, BBC Worldwide, UKTV, Freeview, Freesat, Three Mobile and Channel 4.