Protagonist

Monitor 360 has relaunched as Protagonist. Visit us at: https://www.protagonist.io Protagonist is the global leader in Narrative Analytics. We enable companies to discover, interpret, and shape customer narratives about their brand, products, and competitors Narratives are unseen forces that drive behavior, and can work for or against your brand.Now more than ever, people are expressing themselves in all forms of media. Within this explosion of data resides a knowable set of narratives that govern people’s attitudes and behavior. Protagonist helps customers harness the power of narratives – rather than being disrupted by them. The impact? Marketing, communications, strategy, products, and experiences that resonate more deeply.