Hatem+D owes its renown to its creative force. Strategic thinking and creativity come together in a global communication approach. Hatem+D makes brands come alive. Their approach favours the integration of every media a brand will need to express itself. They offer "turnkey" solutions that include a complete coverage of the brand. Hatem+D call this approach "integrated creativity". The firm strongly believes that architecture is a part of corporate identity. Their unique creative approach consists of promoting the power of multidisciplinary conception by uniting architects and communication experts to create a brand supporting dynamic. In doing so, architecture - as we know it - gets completely reinvented.