BackBone is a full-service public relations, marketing, and business development firm specializing in technology, healthcare, and workforce management/HR. ◊ 30+ years of pr, marketing and business development experience ◊ Deep, broad “domain expertise” ◊ Creative communications that break through the noise ◊ Relationships with top reporters, bloggers, analysts ◊ Integrated programs that use traditional/social media channels to reach your targeted audience/s ◊ Scale-able and lean, we grow to meet your needs ◊ Responsive, outcomes-based service