Brand Ignite

We are a strategic brand and insight agency dedicated to improving the fortunes of brands and businesses by putting the consumer (or customer) first. Our philosophy is fairly simple; involving your target audience in your decision making from the outset, increases effectiveness and return. We believe in building brands on the foundations of insight; understanding consumers, category landscapes, competitor positions, emerging trends and opportunity gaps. Our research-led approach, tailored to each project, ensures that our strategic and creative output is based on actionable insights, not guesswork. No-one knows your brand better than you, but sometimes a fresh pair of eyes can see things in a whole new way. That's exactly what we like to do. And we start with what the consumer thinks. With an open mind we work with our clients to get to know their brands and audiences; asking simple questions and avoiding all assumptions. This 'back to basics' approach can often help a brand (re)focus, making it easier to identify and solve any brand or commercial challenges.