3D Exterior Rendering for Modern Architectural Projects

The world of Architecture is going more and more visual and clients are not satisfied with receiving technical sketches in order to gain an understanding of what a proposed property will look like upon completion. Floor plans and elevations are valuable pieces of information but if the design intent could be shown in a realistic way, it would be much more powerful. A 3d exterior rendering allows architects, builders, developers, and designers to create a realistic, visual environment of buildings before construction ever begins.

Whether it's a residential home, apartment complex, office, hotel, restaurant or retail property, exterior visualization can show the concept of the architecture in a realistic manner – complete with materials, lighting, landscaping, and surrounding features. It provides stakeholders with a visual representation of the proposed design, and enables them to make informed decisions in the development of the project.

Turning Architectural Concepts Into Visuals

All construction projects start with an idea. This idea can be illustrated with sketches, CAD drawings, reference images or detailed plans. But not all of them are capable of reading technical information.

The technical details are turned into a realistic image by a professional exterior render. Architectural elements like walls, windows, balconies, roofs, entrances, columns and more can be modeled in 3D.

This visualization provides a better idea to the client about the proportions, the design style and the overall look. They can see a visual representation of the finished property, which is closer to the proposed property, rather than imagining the final one.

Connecting Exterior and Interior Design

The exterior of a home should match the interior to a certain degree. Having a modern exterior but vastly different interior style could lead to a disjointed design.

This is where 3d rendering for interior design can be used to complement exterior visualization. Realistic furniture, finishes, lighting, materials and decorative elements can be used to visualize interior spaces like kitchen, bedrooms, living rooms, offices, restaurants, hotels and retail store.

If exterior and interior renders are created as part of one visual plan, clients can see how the whole project will relate. The selection of materials, colors, architectural elements and lighting plans can be integrated into indoor and outdoor spaces.

Selecting the Right Rendering Partner

Key factors affecting final product of architectural visualization are modeling accuracy, materials, light, camera composition, landscaping and post-production.

A company that deals with 3d rendering companies will be assessed based on their portfolio and the fact that they have experience in projects that they are close to. If a provider already has experience with residential, commercial, hospitality or retail architecture, he/she might know what looks best for that specific project.

Effective communication is also vital. When preparing materials like CAD drawings, floor plans, elevations, material references, measurements, and inspiration images, it can assist the rendering team in creating visuals that accurately depict the design.