Enlite Branding Case Study: Introducing Clarity, Calm & Refreshing Identity

Enlite is a forward-thinking beverage brand by Rithm, offering prebiotic sparkling drinks and mineral waters designed for modern wellness and everyday enjoyment. With a novel product in a crowded functional beverage market, Enlite needed an identity that could clearly communicate its benefits while standing out visually—on shelf and online. DN Designs partnered with Enlite to craft a brand that reflects lightness, clarity, and uplift.

Overview — Crafting a Beverage Brand with Purpose

Enlite delivers hydration and digestive wellness through natural ingredients. The promise is simple: refreshment that also supports gut health. Our brief was to create a visual and verbal identity that made the product approachable, easy to understand, and desirable to both health-conscious consumers and lifestyle buyers.

The Challenge — Educate, Differentiate, and Be Memorable

Enlite’s challenges were threefold:

• Education: The prebiotic sparkling category is still emerging in India; customers need clarity on benefits and usage.
• Visual Noise: Market competitors ranged from clinical wellness labels to loud lifestyle cans. Without a clear direction, Enlite risked blending into the background.
• Personality & Consistency: The brand lacked a cohesive voice and identity that could work consistently across packaging, web, and social.

The objective was to design an identity system that educates, differentiates, and scales across formats.

Research & Strategy

We grounded the identity in three research pillars:

• Audience Research
• Competitive Audit
• Brand Pillars

Visual Identity

The identity system was developed to convey lightness and trust without being clinical. Key outcomes included:

• Logo & Brand Motif
• Color System
• Typography

Label & Packaging Design

Packaging is the primary educational vehicle for a novel beverage. Our label system focuses on hierarchy, featuring a flavour name, functional callout (prebiotic + mineral water), and a benefit statement.

• Layout & Hierarchy
• Material & Finish Guidance
• Digital-First Thinking

Brand Messaging & Tone

Enlite’s voice needed to educate without being overly didactic. We developed messaging that is concise and benefit-led, featuring phrases such as “prebiotic + sparkling refreshment” and “gentle on your gut,” along with short microcopy that explains the product at a glance.

The social persona is light and encouraging—language that invites rather than instructs. This voice caters to both health-conscious and lifestyle-oriented audiences.

Results & Impact

Early qualitative feedback and retailer notes indicate improved shelf presence and stronger visual clarity. Social assets with the new identity recorded higher engagement rates in initial outreach campaigns.

If you have campaign metrics or retail audit numbers, please insert them here to strengthen the credibility of your submission. Example placeholders you can replace:

• Retail shelf recognition improved by 30% in pilot stores.
• Instagram engagement increased by 40% within the first month after launch.
• Consumer recall in targeted focus groups rose from 20% to 60%.

Key Takeaways for Beverage & Wellness Brands

Enlite’s project demonstrates that for functional beverages, identity must simultaneously educate and delight. Choose clarity over complexity; design for both shelf and screen; and articulate benefits simply and visibly.

Would you be ready to elevate your brand? Please feel free to contact DN Designs today to schedule a complimentary consultation.