How Images Can Boost Rankings

Images add life to the web pages, whether they are on a landing page or a blog post. They make the page more attractive, and readers might stay longer on your page. Your content becomes easier to read and skim.

Images, infographics and illustrations can help the search engine optimisation (SEO) efforts. Do you want to get started with the image SEO best practices? Follow this blog because we will cover the essential tips for your business website.

How Images Boost SEO?

Here are the ways images can boost SEO:

• Optimising images with relevant keywords, descriptive file names, and descriptive alt text allows them to appear in Google Images, which can drive traffic to your website.
• High-quality, relevant visuals break up text-heavy content, making it easier to read and more engaging, which can lower bounce rates and signal to search engines that your content is valuable.
• Using optimised, compressed images improves page load speeds, a crucial ranking factor for both mobile and desktop searches.
• Using structured data helps search engines understand the content of images better, improving their chances of ranking, particularly in visual search results.

Now, how can you use images to boost SEO? Don’t worry, we are covering the best practices below.

SEO Best Practices for Images Checklist

Let us take a look at how to use images to boost SEO:

• Use Original Images

Use as much orginical images as possible. Readers and search engines prefer original content, which is why it is suggested to use as many original images as you can. You can stand out in the search engine result pages (SERPs) by using unique and high-quality images.

Original images also make it easier for your target audience to remember your messages, products and brand, which is the point for an organisation like a non-profit. Here are some of the tools, like Canva and Visme, which are powered by artificial intelligence (AI), you can use to:

• Edit photos to enhance the quality
• Design infographics
• Create animated GIFs
• Crop product photos
• Remove backgrounds from product images

Explore more.

• Optimise the Images for Both Quality and Speed

Online users prefer high-quality, crisp images over blurry ones. Unclear images are not what one wants, as that’s what searches prefer. Google also favours high-quality images over low-quality ones. Make the images appealing to the target audience by optimising them for quality. Do work on loading speed.

Please note that high-quality images may have higher resolutions and, therefore, a bigger file size can slow down the page speed and negatively impact user experience. Compress the images to reduce the load on the site by reducing their file size without decreasing the image quality.

You can also go for professional SEO services. If you need professional advice or services for your business, you can ask them as they are specialists in handling SEO tasks. Your website speed and image quality matter more than you can imagine, so work on it from today!