HOW HAS GOOGLE’S SEARCH GENERATIVE EXPERIENCE (SGE) AFFECTED SEO STRATEGIES IN 2025?

By 2025, the way individuals search on Google has transformed extensively. One of the primary reasons for this is Google's Search Generative Experience (SGE). It uses AI to provide users with improved and faster responses, even before they hit any link. This has caused businesses and SEO specialists to rethink creating content and ranking on Google. In this blog, we will explore how SGE has changed SEO strategies and how the best SEO agency in India is adapting to these changes.

What is Google’s SGE?

Google's SGE is a new method of presenting search results. Rather than simply listing sites, it provides competent answers with the help of AI. So, if you ask for something like "how to repair a leaking tap," Google now provides an instant step-by-step guide developed by AI without even having to click any link.

Google's SGE is changing SEO in 2025.

1. Fewer Clicks, More Challenges:

Because SGE provides instant answers, fewer people scroll through or click on different websites. This makes it more challenging to attract visitors to your site, even if your content is excellent.

2. Prioritize High-Quality Content:

Google's AI selects the most suitable content to generate its results. As a result, modern SEO strategies focus more on creating helpful, clear, and trustworthy content. Keyword stuffing and writing solely for rankings are no longer effective approaches.

3. Improved Use of Keywords:

Keywords are still important, but the way we should use them differs. Since SGE focuses on natural and informative responses, using keywords has become more thoughtful and strategic." Instead of keyword stuffing, SEO now focuses on integrating relevant terms naturally into high-quality, user-focused content.

What SEO Experts Are Doing Differently Now?

They now write content for humans, not Google; using simple English. This approach makes it easier for both users and Google's AI to find relevant answers.

They enhance E-E-A-T (experience, expertise, authority, and trust).

Google prefers content written by experienced individuals. As a result, SEO agencies focus on showcasing genuine expertise in articles and blogs.

They implement structured data - structured data (such as schema) enables Google to better understand the content. That can improve the chances of being included in the AI-based answer. With the number of clicks from search results declining, companies also concentrate on driving traffic from YouTube, social media, and newsletters—not only Google.