How to Run a Google Ads Campaign: A Simple Step-by-Step Guide

Google Ads is one of the fastest ways to get customers online. You can show your business to people who are already searching for your product or service.But only if you do it right.

This guide will walk you through how to run a Google Ads campaign, step by step jargon. No confusion. Just clear actions.

 Step 1: Understand Your GoalBefore you start, ask one simple question.

What do you want?

More website traffic, more phone callsMore leads

More salesYour goal decides everything.Your ad type. Your budget. Your strategy.

Be clear from the start.

 Step 2: Create a Google Ads Account

Go to ads.google.com.

Sign in with your Google account.

Google will ask about your goal.You can choose a guided setup or switch to expert mode.

If you are serious, choose Expert Mode.It gives you full control.

 Step 3: Choose the Right Campaign Type

Google Ads offers different campaign types.

For beginners, Search Ads are the best.

Why?

Because your ads show when people search on Google.

Other options include:

• Display AdsVideo Ads (YouTube)
• Shopping Ads
• Performance Max
• Start simple.
• Search campaigns are powerful and easy to manage.

 Step 4: Do Keyword Research

Keywords are the heart of Google Ads.

These are the words people type into Google.

Use:

• Google Keyword Planner
• Google search suggestions
• Your own customer questions
• Choose keywords that show intent.

Good example:

“digital marketing agency in Nepal”

“buy running shoes online”

Avoid very broad keywords at the start.

Focus on quality, not quantity.

 Step 5: Set Your Budget and Bidding

Decide how much you want to spend daily.

Start small.You can increase later.

Choose a bidding strategy:

Maximize clicks (good for traffic)

Maximize conversions (good for leads and sales)

Google will help optimize, but keep an eye on performance.

Step 6: Write Simple and Clear Ad Copy

Your ad text matters a lot.

Keep it short.Keep it clear.Be human.

A good ad includes:

A clear headlineA strong benefit

A call to action

Example:“Grow Your Business Online Affordable Digital Marketing in Nepal Call Us Today”

 Step 7: Create a High-Quality Landing Page

Never send traffic to a bad page.

Your landing page should:

Load fastLook clean

Match the ad message

Have one clear action

That action could be:

Fill a form

Call now

Buy now

If users get confused, they leave.

And you still pay.

 Step 8: Set Up Conversion Tracking

This step is very important.

Conversion tracking tells you what works.

Track actions like:

Form submissions

Phone calls

Purchases

Use Google Tag or Google Analytics.

Without tracking, you are guessing. With tracking, you are improving.

 Step 9: Launch the Campaign

Review everything.

Check:

Keywords

Ads

Budget

Location targeting page

Once ready, publish your campaign.

Your ads may take some time for approval. That’s normal.

 Step 10: Monitor and Optimize Regularly

Do not “set and forget”.

Check your campaign often.

Look at:

Clicks

Cost

Conversions

Search terms

Pause keywords that waste money.Improve ads that perform well.

Test new headlines.

Common Google Ads Mistakes to Avoid

Using too many broad keywords

Sending traffic to the homepageIgnoring negative keywords

Not tracking conversions

Not optimizing regularly

Avoid these, and you save money.

 Conclusion

Running a Google Ads campaign is not hard.But it needs care.

Start simple. Be clear .Stay human.

With the right setup and regular optimization, Google Ads can bring real customers and real growth.

If you want expert help, a full-service digital marketing agency like Abstract Infosys can manage your Google Ads campaigns and help you get better results faster.