How to Use Google Analytics to Boost Your Website’s Performance

Want to know what’s really happening on your site? Through the use of Google Analytics, you’ll be in a position to track web traffic, view where your traffic is coming from, and observe exactly how they’re engaging with your content. You will learn in this tutorial how to utilize Google Analytics to improve website performance, simplify user experience, and maximize more conversions.

What is Google Analytics?

Google Analytics is extremely powerful, stable, as well as a free web program by Google that helps you monitor and analyze the traffic of your website. It gives you a total idea about the kind of behavior of your website visitors, what they visit, how long they reside there, what kind of device they are visiting from, etc.

Regardless of whether it’s a personal blog or business e-commerce website, Google Analytics will provide you with useful data to optimize your performance and make smart decisions for their site.

How is Google Analytics helping your site?

Google Analytics allows you to:

1. Track your users’ activity on your site

2. Set up goals and track key performance indicators (KPIs)

3. Identify your top-performing content and worst pages

4. Investigate social media, email, and paid ad performance

5. Get search engine optimization tips to improve your search engine ranking

6. Discover how users interact on your site and where they drop off

Google Analytics collects data in real-time and makes it valuable by inserting a special tracking code on all pages on your site.

5 Smart Ways to Use Google Analytics to Improve Website Performance

1. Monitor Real-Time User Behavior

Want to know what your users are currently doing on your site? With Google Analytics, you can see how many users are currently on your site, which pages they’re viewing, where they’re from, what device they’re using, and where they’re coming from.

This alone is useful if you are piloting a new promotion or campaign. You’ll have an immediate indicator whether traffic will go up or down, observe trends in user engagement, and easily adjust.

2. Check Your Highest-Converting Pages

Knowing which specific pages have the most visitors is crucial in shape your content strategy. Google Analytics’ Behavior > Site Content > All Pages report gives the most visited page views, how long they’ve been on them, and the bounce rate people have on them.

This information will teach you the type of content to apply and catch your users’ eyes. You can replicate something similar, restyle your struggling pages to lower bounce rates, and generate more user engagement. This is a great way of having your site shaped for users as well as search engines.

3. Set and Track Conversion Goals

Measuring success is actually a case of tracking conversions. Google Analytics has a Goals feature where you can configure lots of different types of goals – e.g., behaviors like buying, submission of contact form on your site, sign-up to newsletter, or downloads.

To set up, go to Admin > Goals and define your goal type (e.g., event or destination). Upon installation, you’ll be able to see the way your website is converting, as well as where your conversions are coming from.

Equipped with this data, you can see where to drop off in your sales pipeline, tune up your landing pages, and get the best ROI on your marketing. Learn more about how to optimize your digital marketing pipeline with actionable advice from Yeti Studio.