SEO in Nepal: How to Make Your Blog Stand Out   

If you run a blog or a website in Nepal and want to get some real traction, you need to understand two things: how search engines work (SEO); and how Nepalese users search the internet. When you combine both of these, you will give your website the best opportunity to be found, read, and trusted. 

Effective SEO can transform how users and customers discover you, regardless of whether you are a small business owner, a startup, or a member of the Best Digital Marketing Agency in Nepal.

1. The Importance of SEO in Nepal:SEO (search engine optimization) relates to enhancing the quality and quantity of traffic to your website from unpaid (“organic”) search results. In a rapidly evolving digital ecosystem like Nepal, where there are more people on the internet than ever before, SEO is not just important, but it is essential.

For instance, if someone in Kathmandu is searching for the “Best SEO Agency in Kathmandu” or “Affordable Website Designing in Nepal”, you will want your brand to show up in the top results. Getting to the top of the search results allows you to not only gain visibility but gain credibility.

We are seeing local businesses, blogs, and e-commerce sites investing in SEO and seeing more engagement and leads than businesses solely relying on social media ads.

 2. Understanding SEO: 

What It Really Means for Your BusinessIt is crucial to be aware of how Nepalese users look up information on the web before optimizing your website or Blog:

Language mixture: A considerable number of Nepalese users mixed and matched English and Nepali while searching. (best marketing company Nepal, नेपालको राम्रो बिजनेस वेबसाइट कम्पनी)Even Local on this platform has Immediately after including a city or country (e.g. Kathmandu, Pokhara, and Biratnagar), your local rankings would get a little lift.Smartphone first users: An overwhelming majority of searches come from smartphones and more often than not these connections are slow!Seasonal, cultural trends: Searches for travel, gifts, and deals spike tremendously during Dashain, Tihar, or tourist season.Understanding these trends allows you to help position your business to match the actual search intent.3. SEO Practices for Blogs in Nepal

Researching key phrases is critical for good SEO. To earn visitors to your site, you must establish what terms they’re using in Google.

Here is how to do proper research for Nepal:

Utilize Google Keyword Planner and set the location to Nepal for the best data possible.Look up Google Trends to see what is trending in the area throughout the year.Look at Facebook groups, YouTube comments, and local forums to better understand common search phrases.Long-tail keywords show intent and tend to be less competitive; example: “Best Content Writing Agency in Nepal,” “SEO Friendly Blog Writing Nepal,” or “Local SEO expert Kathmandu.”Long tail keywords are lower in competition, but more likely to get qualified leads to your website.4. On-Page and Technical SEO

▪️ Language and Tagging

Use the correct lang attribute in your HTML (e.g., lang=”ne” for Nepali, lang=”en” for English).If you have multilingual versions, use hreflang tags to guide search engines.▪️ Schema and Local SEO

To enhance your position in the search results, you should consider adding schema markup to your site such as Local Business, Organization, and FAQ.Also, make sure your business information (Name, Address, Phone) is consistent on your site, your Google Business Profile, and all directories.▪️