Misfit Brands

If you’re willing to rethink your concept of brand, to see that it’s much more than a logo, slogan, or package design—that great brands are conceived with intent, birthed by design, shaped by company culture, and fulfilled by products and processes aligned with a vision—then you’ll “get” why great brands become beloved. Don’t waste your money on carbon-copy approaches, foregone conclusions, and me-too solutions.