Colorola

We are an international creative agency who specializes in illustration, graphic design, art direction, brand identity, interactive and web design for unique and quality brands. Looking Sharp: or Wielding the Competitive Edge The nature of competitiveness is changing. Today’s consumers, no longer willing to heedlessly expend with their resources, are becoming more selective and demanding a higher return on their expenditures. When personal spending contracts, consumer purchasing becomes more selective, and the demand for a competitive edge is sharper than ever. Enterprise, as it turns out, is not entirely free, and businesses that confuse the mere motive for a profit with an actual strategy are less likely to realize their goals than those that employ the time-honored traditions of hard work, originality, and sound design principle. Innovative brands can thrive in this environment by employing original, urbane, alluring design– thus insuring that their message is distinguished from the mass of conventional br