The Craftory

The Craftory is a whole new thing: a $375M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet. Our Mission Deliver Righteous Causes, brand by brand. When we say ‘Righteous Cause’ we’re not getting churchy, we’re talking about a brand purpose that aims to make the world a better place. Our New House of Brands We're building the house of brands for the 21st Century. There are a handful of big themes we really care about - these are the truly Righteous Causes that excite us, and stand to change our world: 1. Deliver Good Health 2. Democratise Access 3. Progress Society 4. Prosper Sustainably 5. Champion Self-Esteem If your brand addresses any - or multiple - of the themes listed here, we'd love to talk. Think we've missed something important? Hit us up. We're all about visionary thinking, progress and collaboration.