Scout Story Lab

"Atticus had said it was the polite thing to talk to people about what they were interested in, not about what you were interested in." ---Scout Finch, To Kill a Mockingbird The most powerful way to forge emotional connections with today’s audience is by sharing the authentic stories of your brand and the people who love it. When you’re genuine and honest—when you don’t just talk about what you do, but why you do it—and when you put the interests of your customers before your own, a friendship begins. Comprehensive content strategies enable companies to authentically connect with people, meeting them where they are and also when they want to interact with you. We design, execute and leverage these strategies to support brands across multiple platforms. We’re a team of seasoned storytellers with backgrounds in publishing, marketing, and advertising. We offer a combined 60+ years creating for national and regional media outfits as journalists, writers, editors, publishers, designers, developers, digital strateg