Broken Glass,

Sponsorship is a marketing channel based on interaction. It allows brands to engage with their customer in moments when the consumer’s senses are heightened. When they are passionate and excited and really soaking up an experience. By sharing in these moments with their customer, the brand becomes an integral part of these impactful experiences and a loyal relationship between brand and consumer is established, one rooted in creditability and common interest. To achieve these immersive sponsorship deals on behalf of our clients, Broken Glass LLC digs into the goal(s), current brand strategy, and the target customer of individual brands to effectively align the brand with relevant properties/events to sponsor. We then explore impactful ways to activate the sponsorship and interact with the consumer with a personalized approach. Activation is paramount to a result driven, successful sponsorship and must be considered during the budgeting and negotiation process. At Broken Glass LLC we do not believe that sponso