7Targets

Teams that have good quality products/services also face growth issues because of poor sales and marketing. Even when your target persona is crystal clear, still we see that reaching out effectively is a challenge. Poor conversion of leads from Events and other sources. We too faced this challenge, and narrowed down the bottleneck to a very small area of sales cycle. That area is poor quality follow-ups. Sales, Marketing, SDR teams - all do lead follow-ups. Firstly, all 100% leads are not followed up. Typically teams follow-up ONLY hot leads, and they leave out 90% of non-HOT leads. This is mistake #1. Second, we judge too quickly and over-think, will the lead get put off by too many follow-ups. Guess what, if you don't follow-up, you are anyway not getting the business. Third, speed of response. If someone has shown interest, you better respond ASAP. ASAP cannot take more than 24 hours to respond. Fourth, impersonal follow-ups. Treating all leads equal and sending bulk emails is going to result in super poor