Modern Day Digital

In this new day of marketing, the way we reach customers has changed. You have to aquire customers on their terms now. You can no longer be in their face with print or televised marketing, because they don't have to look at it anymore. Furthermore, you have to be advertising where they want to be in order to reach them. The smart phone changed everything for marketers and businesses alike. We have seen a consistent pattern of growth with mobile technology in the past several years and with that growth has come a new way to get in front of your customers. Now days, if a customer wants a service, they type it in on google in their phone and viola, up pops all of the relevant companies for what they want. Then all they have to do is click to call that business. What if your business doesn't show up when they search though? Then your not getting the call. Typically customers only call one or two of the businesses that popped up, they make a purchase decision, and they buy. So how do you make sure you are showing