Ivy Worldwide

We are a world-class influencer marketing company serving global brands with lead generation, influencer-generated content and promotions. Why is influencer marketing so effective toward lead generation? In marketing, two shifts in buyer behavior have permanently disrupted your lead generation strategy: (1) Declining brand trust - according to Nielsen, 92% of consumers around the world trust earned media (recommendations by friends/family, online reviews) more than all forms of advertising. (2) DIY buyer education - according to multiple researchers including Forrester Research, B2B buyers complete up to 55-70% of the buying cycle before contacting a brand's sales team, preferring instead to educate themselves via online searches and peer/expert opinions. The implication for marketers is clear: buyers are turning away from brands, and relying far more heavily instead on independent third-party influencers to learn about products and services prior to purchase. Ivy Worldwide will provide you the influencer mar